How a Small Coffee Shop Won My Business (Hint: It wasn’t the coffee…)
I’m working from an area of town I’m unfamiliar with today, so I did a quick google for local coffee shops, and one photo caught my eye:
Like most people who frequent coffee shops, I care very little about quality coffee.
Depending on the day, I go to a coffee shop to read, work, stare mindlessly into space, think, relax, chat with friends, or simply to get a break from the kids for 20 minutes while they play (see Sovereign Grounds below).
Sometimes I go to a coffee shop, because it’s the only damn place open at 9 pm.
Never ever ever do I say, “Hot damn — I need a quality cup of coffee!”
What You Are Selling Is Not What People Are Buying
Keurig is a thing…AND coffee shops are a thing…
Successful coffee shop owners know that coffee is not their core product.
Sell Coffee But Pitch Wifi
Steamship Coffee & Tea’s product is coffee, but what they are pitching is amazing wifi.
What are you pitching?
p.s. There is probably a coffee shop somewhere in God’s Great Green Earth that actually wins by selling great coffee — That’s a different story…