Let’s stop shaking people down for their email addresses (link)

Now that I think about it, we have this weird philosophy in the USA that says, “Lets give marketers all of our data.” This would have never flown in a pre-digital era. Agh!

In this article DHH advocates for taking common-sense steps to limit your gathering of data on analytics, email, and other platforms. Sounds like a no-brainer!

Toby Cryns

(who loves peanut butter)