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This is a rant.

I payed $500 for an online course a few months back.

It wasn’t a great course.

I have lots of ideas on how to improve it.

Nobody asked how I was doing…until the class was over.  (And, as you know, unsolicited feedback is pointless.)

When they did finally ask for some feedback, they combined the feedback form with a demand for a testimonial AND made it difficult to even fill out the form.

And THEN…as if they hadn’t already broken the hair that broke the camel’s back….They had the audacity to require a headshot to submit the feedback form.

Screw ’em.

How To NOT Get Constructive Feedback

These are all things you can do that increase your chances of serving up a steaming pile of dog$h!t to your customers:

  1. Don’t ask for feedback at all.
  2. Require a headshot on your feedback form.
Why are they REQUIRING my headshot on their feedback form?!

3. Only ask at the end, after months of delivery.

4. Make it difficult for people to give you feedback by requiring a bunch of fields in your feedback form.

5. Couple testimonials with feedback.

They are asking for a testimonial! But I had a BAD experience and want to provide constructive feedback…

How to Get Amazingly-Constructive Feedback

  1. Ask for feedback earnestly and oftenly*.  Not after-the-fact.  Not months later.
  2. Give people multiple ways to give you constructive feedback.  Ask them to reply to the email OR fill out the form.
  3. Make it easy for people to give you feedback!  Don’t require every field in your online form – just be happy with whatever important tidbits you can gleam from your paying customers.  Long forms with lots of required fields are a headache to fill out, and I just walk away most of the time.
  4. Don’t ever couple constructive feedback with a testimonial request up front.  Instead, ask for the testimonial after they give you positive feedback!  
  5. Be humble.  Don’t assume you did everything right.

*If “oftenly” isn’t a word, it should be.