This is a rant.
I payed $500 for an online course a few months back.
It wasn’t a great course.
I have lots of ideas on how to improve it.
Nobody asked how I was doing…until the class was over. (And, as you know, unsolicited feedback is pointless.)
When they did finally ask for some feedback, they combined the feedback form with a demand for a testimonial AND made it difficult to even fill out the form.
And THEN…as if they hadn’t already broken the hair that broke the camel’s back….They had the audacity to require a headshot to submit the feedback form.
These are all things you can do that increase your chances of serving up a steaming pile of dog$h!t to your customers:
- Don’t ask for feedback at all.
- Require a headshot on your feedback form.
3. Only ask at the end, after months of delivery.
4. Make it difficult for people to give you feedback by requiring a bunch of fields in your feedback form.
5. Couple testimonials with feedback.
- Ask for feedback earnestly and oftenly*. Not after-the-fact. Not months later.
- Give people multiple ways to give you constructive feedback. Ask them to reply to the email OR fill out the form.
- Make it easy for people to give you feedback! Don’t require every field in your online form – just be happy with whatever important tidbits you can gleam from your paying customers. Long forms with lots of required fields are a headache to fill out, and I just walk away most of the time.
- Don’t ever couple constructive feedback with a testimonial request up front. Instead, ask for the testimonial after they give you positive feedback!
- Be humble. Don’t assume you did everything right.
*If “oftenly” isn’t a word, it should be.