How to Dominate a Product Category

I was struck by Jason Fried’s insight into a question he received asking him how to dominate a packed product category if you are just starting out. Jason’s response: Don’t. Instead just survive and build a profitable company – that’s hard enough.

A quick read and worth it if you are just starting out and wondering what to do next:

Toby Cryns

Toby Cryns is a freelance CTO and WordPress Guru. He also writes for