I was struck by Jason Fried’s insight into a question he received asking him how to dominate a packed product category if you are just starting out. Jason’s response: Don’t. Instead just survive and build a profitable company – that’s hard enough.

A quick read and worth it if you are just starting out and wondering what to do next: https://m.signalvnoise.com/qa-how-do-i-win-in-a-packed-category/