How to Communicate Calmly

  1. Default to Asynchronous.
  2. Default to 1-to-1. (i.e. Default to zero cc’s on emails. Default to email, not Slack.)
  3. Before hitting Send on an email, ask yourself:
    – “What questions might they ask when they receive my email?”
    – “How can I more-clearly state this?”
    – “Is this email even necessary to send?”
  4. Always look 1 week ahead, anticipate customer questions, & communicate what you are (and aren’t) going to do before it happens.
  5. Eliminate surprises.

Additional Ideas to Build a Calmer Company:

Toby Cryns

Toby Cryns is a freelance CTO and WordPress Guru. He also writes for