The Importance of Google Reviews to Your Small Business

I recommend most small businesses forgo all but the most passive marketing efforts in favor of improving sales close rates.

But when I say that, I often include a caveat, “Get Google Reviews.”

Google Reviews communicate trust in one of the most popular channels where people look to build trust: Google organic search.

It’s free and needs to be part of your marketing efforts.

Maybe it’s the only marketing effort you perform.

Plus, Google Reviews have the added benefit of being part of your email sales pitch, “Check out my Google Reviews…”

How To Get Google Reviews

It’s actually simple to get Google Reviews: Just ask.

For me, it’s my first follow-up after a first paid engagement with a customer.  I send a quick email that says,

“I need help…

Google Reviews help my business…

Would you be willing to help out by writing a sentence or two about our experiences together?

If so, just click here…”

You get the idea – it’s a simple email, and almost everybody is excited to help while the iron is hot.

The longer you wait, the harder it is to get people off their asses, of course, but that’s true with everything.

And that’s no reason to not try!

1 Simple Thing You Can Do Today To Get Google Reviews

Using the template above send a quick email to your 5 most-recent customers asking them for a Google Review.

It’ll take you 30 minutes to write the email, find the email addresses, and click send.

It’s seriously simple, and the best investment you’ll make in your business’ marketing this month.



 — Toby

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Toby Cryns

Toby Cryns is a freelance CTO and WordPress Guru. He also writes for