The Toby Cryns Letter
On Company Culture
There is so much to learn all the time, in all places, in all people, and in all things. You’ll bring your own perspectives, talents, and experiences to work with you every day, and we need to celebrate that. Also, we have a company culture that will be enhanced and changed by all you bring…
Read MoreDon’t Do Marketing. Do Sales.
Why Are You Wasting Your Time On Marketing? Most small business owners spend too much time thinking about marketing. They spend hours, days, and years talking about their website layouts, logos, colors, content, images, etc. all in the name of good marketing. But they spend very little time refining their sales process. The Math on Marketing…
Read MoreThe WordPress Designer Bubble Is About To Burst
WordPress Is An Overheated Market Ready to Go KABOOM! 10 years ago, web designers were designers. Web designers were people who fancied themselves artists and architects, and some were legitimately-brilliant web-artists and web-architects. Most were hacks. But that’s okay, because art is personal and subject to influence. Those days are long gone, and art in…
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