A Book Club for Growing Small Business Owners, Freelancers, & Founders

Fueled Collective in Downtown Minneapolis, MN.
Oct. 3, 2018

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We are an inclusive book club for small business owners & freelancers who are focused on changing our businesses and lives for the better.

  • We need to use our time more effectively.

  • We need to increase our profit margins.

  • We need our health, business, & family to coexist positively.

    Toby Cryns & Chris Carlson will lead a conversation and, hopefully a journey for y’all, one chapter at a time.

    Punch and pie will be provided.

The Book:
Building a Storybrand
by Donald Miller

“Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.”  –

About Toby & Chris

Chris Carlson is the founder of NarrativePros, a communication coaching and consulting agency going on its second decade of business.

In addition to his perspective as a solo owner/operator, Chris brings the perspective of a professional actor of 25+ years as well as that of a practicing immigration attorney.

His company has recently landed some large clients and opportunities that require him to grow systems and personnel.

He’s looking forward to this to learn more to help this happen, to get feedback, and–most importantly–to get/give support from/to others in similar positions.   

Toby Cryns is a WordPress magician who provides SEO security to B2B insurance agencies, B2B financial services firms, & professional bloggers.  

He’s co-founder of Minneapolis-St. Paul WordPress User Group, co-planned the original WordCamp MSP, and always needs help improving his family business, The Mighty Mo! WordPress Design.  He’s

Toby’s also a long-form improv artist and advocate of free public education.


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