Toby Cryns Blog

Ideas, Thoughts, Observations, and Action Items for Contractors & Freelancers

The Importance of Google Reviews to Your Small Business

I recommend most small businesses forgo all but the most passive marketing efforts in favor of improving sales close rates. But when I say that, I often include a caveat, "Get Google Reviews." Google Reviews communicate trust in one of the most popular channels where...

Don’t Do Marketing. Do Sales.

Why Are You Wasting Your Time On Marketing? Most small business owners spend too much time thinking about marketing. They spend hours, days, and years talking about their website layouts, logos, colors, content, images, etc. all in the name of good marketing. But they...

Artist, Architect, or Craftsperson?

Most of the work I do fits into one of three categories. I'm either doing the work of an artist, architect, or craftsperson. The Artist Artists design and build stuff without a business goal in mind. They enjoy the process of doing stuff. For an artist, motivation...

I Never Thought I’d See The Day When…

Realtors are widely-regarded as the most work-life unbalanced freelancers out there. They work day and night and are available to close deals on a dime. They are constantly in a race to return phone calls and emails. That's why today I was surprised to learn that my...

Oh Yeah… This Is Why I Own A Business.

A friend who has a well-paid, full-time job leading a non-profit is currently suing his employer for something like breach of contract or god-knows-what. He's still working there, too!  Amazing! Let me say that again, because it's nutso: My friend, who is suing his...

A Simple & Awesome Tweak To My Sales Process

I owe this brilliant idea to Barbara. (Thanks!) The Old Process (3 Steps) For the past year or so, my sales process for new web leads looked like this: Lead comes in via my contact form. I reply to the email with some times/dates via assistant.to requesting a quick...

My Biggest Success Yet!

I have a personal success story I'd like to share quick. For the past 6 years, I've been taking action to better-integrate The Mighty Mo! into my non-work life. One pain point for me over the years has been taking calm vacation time away from my business and with my...

Freelancers Outsourcing Website Development To Freelancers

Freelancers Outsourcing Website Development To Freelancers I led a conversation with MSPWP last week about outsourcing website development.  Below are my thoughts, notes, aspirations on the topic.  🙂 You are a freelancer who is curious about outsourcing website...

The Grind & The Starship Enterprise

The Grind is when you really don’t want to work, but you know you have to, because that’s how the dollars are made. So you go to work. The Grind is when you really don’t want to eat a healthy breakfast, but you know it’s a cornerstone to how you lose weight. So you...

Why I Say “No”​ Most Of The Time

Productivity Starts With “No”. Some questions deserve an immediate “yes”. Like when my daughter asks me to send her invisible parrot on a superhero mission. Or when my wife asks me to go on solo-daddy-duty tonight while she binge-watches Parks & Rec. I always say,...

The Stupidest Thing I Ever Did As a Business Owner.

In 2007, I worked as a freelancer at the biggest, baddest¹ agency in town building Flash websites. I would show up every morning, sit in my cubicle, write code, and make big bucks.² And I was miserable.³ The illustrious views from the 25th floor of that downtown...

1 Simple Tactic That Has Doubled My Productivity

Every now and then, I learn something that changes things in a big way for me. I like to share those life-changing things in the hopes that you might find them helpful, too. Back in June, I made a basic change to my daily routine that has resulted in a doubling+ in...

Contact

Email me at: toby at tobycryns dot com Skype me at: cryns.number.3 Tweet me: @TobyCryns Each text you've come to fulfill this service. All you to receive at any time Our support representatives with any circumstances. Each text completed work with that, we keep prices...