Marketing & Sales Ideas For Small Business Owners and Freelancers
Bold Ideas for building a more sustainable small business.
Microsoft 4-day Workweek Experiment Yields 40% Increase in Productivity
2 min read Microsoft saw a huge 40% increase in productivity during a 4-day workweek test. How will Microsoft react to this empirical data moving forward?
How to Dominate a Product Category
< 1 min read How to Dominate a Product Category. tldr: Don’t try to dominate a product category. Instead, just try to survive.
Stop Selling WordPress Maintenance. Just Stop It.
3 min read One product nobody ever wants to buy is WordPress Maintenance. So stop selling it. Here’s what you can sell instead.
Just Let Me Get Support
< 1 min read It seems like every tech business is doing their best to hide actual support behind a maze of FAQs and bots that are almost never helpful. How about just offering us straightforward chat/phone/email help when we need it.
How We Use Slack
5 min read Experience in multiple businesses tells me that Slack creates more problems than it solves. Here’s how we use Slack at my WordPress company.
Let’s stop shaking people down for their email addresses (link)
< 1 min read Now that I think about it, we have this weird philosophy in the USA that says, “Lets give marketers all of our data.” This would have never flown in a pre-digital era. Agh!
I Spoke with the John Salley of Sales!
3 min read When it comes to receiving to sales calls, you want to hear Michael Jordan on the other end of the line, not John Salley.
Biz Owners: Be careful with your word
< 1 min read Owners of businesses carry a special burden – merely speaking can cause unintended ripples in your company. Here’s a quick story where I learned (again – agh!) how my word as a business owner can cause employees to behave in unexpected ways.
You lost me at…tools.
3 min read WordPress, Ghost, Facebook, Twitter, etc. All tools. The tools you use matter less than you think. In fact, it’s better to avoid all conversation about tools!
You Can Only Focus on 1 Thing at a Time
< 1 min read It’s been proven time and again (and a million times in my personal experience – just ask my spouse!), that you can only focus on a single thing at a time.
Why So Many Companies Make the Kneejerk Decision to Use Slack (Stupidly)
< 1 min read As you’ve no doubt learned, FREE is not free. There are always costs, particularly when mega for-profit tech companies promise “free”. Slack’s product continually undermines the very value it purports to bring to the world, all in the name of free!
How We Use Basecamp
4 min read Managing projects can be a headache. Basecamp doesn’t solve the human problems, but it’s features can empower you to do better work and launch that next project on time!
3 Tips to Improve Your Next Company Retreat
4 min read Company retreats provide an amazing opportunity to build a stronger company. Here are 3 tips to help you get the most of your investment.
EOS Level 10 Meeting Template
4 min read Some EOS Level 10 (L10) meeting templates I use in the real world. These templates have helped me to become a better, wrangle conversations, and run meetings effectively.
Coffee Shops Are Obsessed With Credit Card Minimums (Plus 5 Ideas on How to Break the Habit!)
3 min read Coffee shops love enforcing minimum purchases on credit cards and are hurting themselves in the process. Here are 5 ideas to help you drop the “required minimum” habit.
How to Launch Your Website On Time
2 min read Website launches are notorious for being late and causing frustration to business owners. Here’s my simple process for ensuring every website launch goes off without a hitch.
How To Forward Login Text Messages to Your Spouse Automatically for Your Amazon and Bank Accounts
2 min read What do you do when your spouse’s phone is set as the “verification” phone on your bank account? You set up text message forwarding to make the problem disappear!
21 Ideas To Create More Profit in Your Freelance Business
11 min read 21 totally free ideas to create more profit freelance business. Nothing complex – just some common sense things you can do to turn your freelance business around today!