Being Productive is Different than Being Busy.

Despite what you might hear, hyperactivity is not the same as productivity.

The 80/20 rule says that 80% of your outcomes are the result of 20% of your activities.

To summarize for business owners, you can make way more money doing far fewer things, provided that you focus on the right things.

ACTION TIP: I recommend taking a break once per week for 30 minutes to review the work you are doing.  Ask yourself – Which 20% of customers/products are bringing in 80% of the profit?  Then, strategize next steps to either do more with that 20% or to find/sell more like them.